Fashion Retailer
Project Description
Moda Xpress, a prominent fast fashion eCommerce retailer with a catalog exceeding 2,500 products, holds a strong presence on various international marketplaces, generating over $10M in annual revenue. Seeking to improve their customer journey and boost conversion rates, Moda Xpress needed a specialized team to overhaul their website experience and enhance customer retention. After in-house efforts led to unsatisfactory results and high turnover, Moda Xpress partnered with Hire Odesa for effective solutions at a reduced cost.
Hire Odesa was brought in to source skilled remote professionals to revamp Moda Xpress’s online customer experience, aiming to improve conversion, lower acquisition costs, and elevate brand engagement.
The Challenges
Conversion rate
Customer retention
Poor site design
Low Ads ROI
High turnover
Costly U.S.-based hires
The Solution
Swift Talent Acquisition
Within just 16 days, Hire Odesa assembled a team of three experienced specialists from Ukraine and Eastern Europe, each with a minimum of five years in their respective fields. This team’s in-depth knowledge of eCommerce best practices ensured immediate alignment with Moda Xpress’s objectives.
Immediate Performance Impact
Within 30 days of onboarding, Moda Xpress reported a significant 27% lift in conversion rates, with the newly hired team implementing effective strategies to optimize the website and drive customer engagement. Additionally, they developed a subscription program and crafted dedicated landing pages for key campaigns, resulting in an impressive 11x ROAS on Facebook (Meta Platform) ads.
Average Order Value (AOV) Boost
Further improvements to site design and user experience increased the Average Order Value (AOV) from $60 to $89, contributing to higher revenue per customer and more efficient ad spending.
Cost Savings and Post-Placement Support
Hire Odesa’s support extended beyond placement, assisting Moda Xpress with salary negotiations, onboarding, and continuous post-placement guidance. This partnership ultimately saved Moda Xpress over $150,000 in annual hiring costs compared to U.S.-based equivalents.
By collaborating with Hire Odesa, Moda Xpress effectively transformed its customer journey, achieving robust conversion, retention, and engagement metrics without the high costs associated with domestic hires.
Project Details
Type: Fashion Retailer
Date: June 12, 2024
Client: Moda Xpress
Location: United States
Category: A La Carte Recruitment
Tech Stack
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