How to Unlock Your Shopify Store’s Potential with Remote Tech Talent
For e-commerce store leaders, leveraging experienced Shopify developers is crucial when scaling your Shopify website from the traction to growth stage.
Whether your goal is to increase revenue from $1M to $10M or maintain rapid expansion, assembling a skilled remote technical team is essential. These professionals offer more than just technical prowess in optimizing your Shopify platform; they provide strategic insights that directly impact your ecommerce store’s performance, scalability, and traffic generation.
By investing in remote Shopify development services, you’re not just enhancing your store’s functionality – you’re laying the groundwork for sustainable growth. These experts can help overcome technical hurdles, implement innovative features, and ensure your e-commerce platform can handle increased demand, ultimately driving your business towards its ambitious revenue targets.
No matter how brilliant your mind or strategy, if you’re playing a solo game, you’ll always lose out to a team.
Reid Hoffman, LinkedIn
This guide focuses on the essential tech team roles that Shopify store owners should consider to effectively scale their operations and achieve the coveted $10M revenue milestone.
Let’s get into it.
1. Expert Shopify Theme and App Developer
A Shopify Theme and App Developer with extensive experience is crucial for elevating your online store’s visual appeal and functionality. These specialists create custom solutions that set your ecommerce website apart from the competition.
What does a Shopify Theme & App Developer Actually Do?
Custom Theme Creation:
Design and develop unique Shopify themes
Align aesthetics with your brand identity
Optimize user experience to drive conversions
Theme Customization:
Tailor existing themes to your specific needs
Ensure a cohesive, branded look across your store
Custom App Development:
Build Shopify apps for unique functionalities
Address specific business needs not met by standard apps
App Integration and Optimization:
Seamlessly integrate existing Shopify apps
Customize apps to enhance performance and give users a great experience
What Skills Should I Look For When Hiring A Shopify Developer?
Mastery of Shopify themes and templates
Proficiency in Shopify APIs for development of custom apps
Ability to transform business requirements into technical solutions
Expertise in frontend technologies (HTML, CSS, JavaScript)
Strong backend development skills for robust app creation
By leveraging a skilled Shopify Theme and App Developer, you can create a unique, high-performing online store that stands out in the competitive e-commerce landscape. Their expertise ensures your Shopify platform not only looks impressive but also functions seamlessly, driving growth and enhancing user satisfaction.
Do you need to hire Shopify developers? You can find part-time gig workers for small projects on sites like UpWork, or if you want to be sure you are getting an expert, turn to Odesa. Our candidates are all pre-vetted and handpicked for your specific needs.
What does a great Shopify theme look like?
Here are 2 of the highest converting Shopify stores in 2024 with themes that were customized by the world’s best Shopify developers.
Allbirds’ Shopify store features a clean, minimalist design that aligns well with their sustainable and eco-friendly brand image. One standout feature is their prominent display of customer reviews and ratings, which can positively impact conversion rates by building trust and social proof. The store also utilizes a sticky add-to-cart button on product pages, making it convenient for customers to purchase as they scroll through product details and reviews. Allbirds was founded in 2016 and brings in about $265 million in revenue, annually (Source: Wisepops).
Stumptown Coffee Roasters’ Shopify store features a bold, artisanal design that reflects the company’s hip, urban aesthetic and commitment to quality coffee. The theme uses a mix of rustic textures and modern typography, creating a visually appealing experience that aligns with their brand identity.
The site incorporates a subscription model prominently, encouraging customers to sign up for regular coffee deliveries. This feature can significantly impact customer retention and recurring revenue. Additionally, the store includes a “Coffee Finder” quiz to help customers discover their ideal roast, which may improve user engagement and conversion rates by personalizing the shopping experience. Stumptown Coffee Roasters brings in about $50 million in revenue per year.
How Much Does A Remote Shopify Developer Cost to Hire?
The cost of hiring your next Shopify Expert largely depends on your willingness to explore global talent pools. By expanding your search internationally, you can access a cost-effective solution that doesn’t compromise on quality.
Tapping into the global market offers several advantages:
Skilled professionals without hefty overhead costs
Full-time, dedicated team members at competitive rates
Have at least 5 years of Shopify development experience
Can adapt to US time zones (though this is often unnecessary)
Cost 60% less than US Equivalents
Ready to Hire? Odesa manages a talent pool of the most skilled Shopify developers in the world.
2. Shopify SEO Expert
An SEO Specialist is your secret weapon for attracting organic traffic and enhancing your Shopify store’s online presence. Their expertise is crucial in climbing search engine rankings and driving targeted customers to your site.
What does a Shopify SEO Expert do for your store?
Search Engine Optimization Mastery:
Implement cutting-edge on-page and off-page SEO strategies
Fine-tune meta tags, headers, and content for optimal keyword performance
Boost your store’s visibility in search engine results
Strategic Keyword Research:
Uncover high-value, low-competition keywords
Drive targeted traffic to your Shopify store
Stay ahead of industry trends and search patterns
Data-Driven SEO Audits:
Regularly assess SEO strategy effectiveness
Provide actionable, data-backed improvement recommendations
Ensure continuous optimization of your store’s search performance
SEO-Centric Content Strategy:
Collaborate with content creators to develop engaging, SEO-friendly material
Align content with both audience needs and SEO objectives
Enhance your store’s authority and relevance in your niche
Quality Link Building:
Secure high-quality backlinks from reputable sources
Boost domain authority and search engine rankings
Establish your store as a trusted industry resource
What should I be looking for in an SEO Expert?
In-depth knowledge of search engine algorithms and ranking factors
Proficiency in top SEO tools (Google Analytics, SEMrush, Ahrefs, UberSuggest, Surfer SEO)
Strong analytical abilities for data interpretation and strategy formulation
Excellent communication skills for cross-team collaboration
Agility to adapt to ever-changing SEO trends and algorithm updates
How Will Hiring a Shopify SEO Expert Help Me Scale?
Organic Traffic Generation:
Implement powerful SEO strategies
Optimize site content and structure
Attract highly qualified visitors primed for conversion
Reduced Advertising Costs:
Decrease reliance on paid advertising
Improve ROI by focusing on organic growth
Allocate budget more efficiently across marketing channels
Enhanced Store Credibility:
Boost your store’s authority in your niche
Improve brand visibility and recognition
Build trust with potential customers through higher search rankings
Targeted Customer Acquisition:
Attract visitors actively searching for your products
Increase likelihood of conversions and sales
Improve overall customer quality and lifetime value
Sustainable Revenue Growth:
Drive consistent, long-term traffic increases
Contribute directly to scalable revenue growth
Provide a stable foundation for expansion into new markets
By leveraging an SEO Specialist’s skills, your Shopify store can achieve substantial, sustainable growth. Their work in optimizing your online presence not only drives immediate results but also sets the stage for long-term success and scalability in the competitive e-commerce landscape.
Examples of Shopify Stores that Are Killing it at the SEO Game
A watch company that has optimized with high-quality product images, compelling product descriptions, and effective use of SEO techniques to attract and convert customers.
Need to hire a Shopify SEO Expert? Odesa can find you 3 perfect candidates within 2 weeks.
A Shopify AI Specialist or AI Engineer is your ally in leveraging artificial intelligence to revolutionize your e-commerce operations. Their expertise is vital in enhancing customer experience, automating processes, and driving data-informed decisions to scale your store.
What does a Shopify AI Specialist do?
AI-Powered Personalization:
Implement advanced algorithms for tailored product recommendations
Create personalized shopping experiences based on user behavior
Enhance customer engagement and increase conversion rates
Intelligent Process Automation:
Streamline backend operations with AI-driven tools
Automate inventory management and order fulfillment
Optimize resource allocation and reduce operational costs
AI-Enhanced Customer Support:
Deploy AI chatbots for 24/7 customer assistance
Implement natural language processing for improved customer interactions
Reduce response times and enhance customer satisfaction
Predictive Analytics and Forecasting:
Utilize AI models for accurate sales and trend predictions
Optimize inventory levels and pricing strategies
Make data-driven decisions for business growth
AI-Driven Marketing Optimization:
Implement AI for targeted marketing campaigns
Optimize ad spend and improve ROI
Enhance customer segmentation and lifecycle marketing
What should I be looking for in an AI Specialist?
Deep understanding of AI technologies and their e-commerce applications
Proficiency in integrating AI tools with Shopify’s ecosystem
Strong data analysis and interpretation skills
Ability to translate complex AI concepts into actionable business strategies
Awareness of AI ethics and data privacy regulations
Which AI Tools Should I Be Using for My Shopify Store?
If you’re aiming to scale faster, you’re going to need tools that can streamline your operations, engage your customers and get them to return, and optimize your digital marketing strategy. Here are 5 of the most popular tools used by Shopify stores looking to scale.
Yotpo – Yotpo’s AI-powered customer review management and social proof tools can significantly enhance credibility and conversion rates by leveraging customer feedback effectively.
Zendesk – These AI-powered chatbots and customer support automation can improve response times, reduce customer service costs, and provide a seamless support experience for customers.
Shopify Flow – Shopify Flow’s AI-driven automation capabilities help streamline backend operations, automate repetitive tasks like order processing and inventory management, allowing more focus on growth strategies.
Klaviyo – Klaviyo’s AI-driven email marketing platform helps create personalized email campaigns based on customer behavior and purchase history, driving higher engagement and sales conversions.
Optimizely – Optimizely’s AI-powered experimentation platform enables A/B testing of website elements and marketing campaigns, optimizing conversion rates and enhancing user experience.
Need an AI Specialist to hit the ground running on implementing some of these AI tools in your store?
A Shopify Data Engineer is essential for optimizing your store’s performance and driving data-informed decisions. These skilled Shopify experts transform raw data into valuable insights, powering your e-commerce growth.
What does a Shopify Data Engineer Actually Do?
Data Analysis and Insights:
Analyze Shopify analytics and third-party data sources
Identify trends and patterns to inform business strategies
Generate actionable reports for decision-makers
Systems Integration:
Connect Shopify with CRM, ERP, and inventory systems
Ensure seamless data flow between platforms
Optimize integrations for efficiency and accuracy
Third-Party App Management:
Integrate and configure apps to extend Shopify functionality
Customize app settings for optimal performance
Monitor and troubleshoot app-related issues
Data Governance and Security:
Implement data quality and accuracy measures
Ensure compliance with privacy regulations
Maintain data security across all integrated systems
Essential Skills Your Data Engineer Should Have:
Proficiency in Shopify’s data ecosystem (Shopify Plus, API, App Store)
Strong analytical and problem-solving abilities
Experience with systems integration and API management
Knowledge of e-commerce data security best practices
Ability to translate complex data into actionable business insights
By leveraging a skilled Shopify Data Engineer, you can unlock the full potential of your store’s data. Their expertise ensures your e-commerce platform not only captures valuable information but also uses it effectively to drive growth, enhance customer experiences, and make informed business decisions.
Planning to interview a Data Engineer for your Shopify store? We’ve put together a hiring guide with interview questions, salary guide and mock project ideas. Get it here.
Gymshark: A Data-Driven Shopify Success Story
In this specific use case, GymShark, the fitness apparel brand, demonstrates how using data effectively can drive exponential growth on Shopify. Founded in 2012, Gymshark initially relied on influencer marketing. However, to scale sustainably, they implemented sophisticated data strategies.
Here are some of the data strategies that GymShark they used:
Customer Segmentation
Gymshark used data to categorize customers based on purchasing behavior, location, and engagement. This enabled:
Personalized marketing campaigns
Improved customer retention
Higher conversion rates on each product page
A/B Testing
The company continuously optimized their Shopify store through data analysis:
Tested store layouts
Refined product pages
Improved checkout process
These efforts reduced cart abandonment and increased average order value.
Inventory Management
Predictive analytics helped Gymshark:
Forecast product demand
Maintain optimal stock levels
Minimize stockouts and overstock situations
Marketing Optimization
By integrating data from multiple sources, Gymshark:
Identified the most effective marketing channels
Allocated marketing budgets more efficiently
Achieved higher ROI on marketing spend
How Did These Data Strategies Impact Gymshark’s Revenue?
Conversion rates increased by 30%
Revenue grew from £10 million to £100 million in three years
Repeat customer rate improved by 25%
Key Takeaways for Shopify Store Owners
Invest in understanding your customer data
Continuously test and optimize your store
Use predictive analytics for inventory management
Integrate data across marketing channels for better insights
While Gymshark’s scale may be aspirational, their data-driven approach offers valuable lessons for Shopify stores of all sizes. By focusing on data, you can make informed decisions to drive growth and improve customer satisfaction.
4. Shopify UX Designer
A Shopify UX Designer is crucial for creating an intuitive and visually appealing online store. These specialists focus on creating a user-friendly interface, driving conversions, and building brand loyalty through thoughtful design.
Improve overall user experience on your Shopify store
User Research and Testing:
Conduct user research to understand customer behaviors
Perform usability testing to identify pain points
Apply insights to refine design decisions
Wireframing and Prototyping:
Develop wireframes to outline page structures
Create mockups to visualize design concepts
Build interactive prototypes for testing and iteration
Responsive Design:
Ensure designs are optimized for various devices
Implement responsive layouts for seamless mobile experiences
Maintain consistency across different screen sizes
Cross-Team Collaboration:
Work with developers to implement designs effectively
Coordinate with marketers to align designs with campaign goals
Communicate design rationales to stakeholders
When Hiring A UX Designer, Look For These Essential Skills:
Mastery of UX design principles and best practices
Proficiency in web technologies (HTML, CSS, JavaScript)
Expertise in design tools like Adobe XD, Sketch, or Figma
Strong user research and analysis capabilities
Excellent communication and teamwork abilities
By leveraging a skilled Shopify UX Designer, you can create a store that not only looks great but also provides an exceptional shopping experience. Their expertise helps improve conversion rates, reduce bounce rates, and increase customer satisfaction—all crucial factors in scaling your Shopify store towards that $10 million revenue goal.
Shopify UX Design Case Study: Pangaia
Pangaia’s website is a masterclass in effective e-commerce design.
Here’s why it works:
Speed and functionality are top priorities. The site loads quickly and offers intuitive search, keeping customers engaged.
Sustainability is woven into the entire user experience. Clear messaging and detailed product information highlight Pangaia’s eco-friendly practices.
Global shoppers feel right at home thanks to smart design choices. Multi-currency options and seamless international shopping eliminate friction.
Visually, the site strikes a perfect balance. Clean design aligns with Pangaia’s brand identity while attractive product displays encourage exploration.
Want to improve your store’s UX in a similar way to Pangaia’s? Focus on speed, clear navigation, and features that resonate with your target audience. (Superrb) (Shopify).
If you’re looking for an experienced UX Designer for your Shopify Store, contact Odesa. Our Ukrainian UX Designers are 60% less on average than US equivalents.
A Shopify IT Professional is crucial for maintaining the technical health and performance of your e-commerce store. These specialists make sure your store runs smoothly, securely, and efficiently as you scale towards higher revenue goals.
What does a Shopify IT Professional Actually Do?
Technical Infrastructure Management:
Maintain servers, databases, and networks
Ensure store stability and uptime
Manage technical aspects of Shopify ecosystem
Ongoing Support and Troubleshooting:
Provide technical support for website functionality
Resolve performance issues promptly
Address security concerns as they arise
Store Migration and Upgrades:
Facilitate smooth transitions between platforms
Manage upgrades within Shopify versions
Minimize disruptions during migration processes
Security and Compliance:
Implement robust security measures
Ensure compliance with data protection regulations
Protect customer data and maintain trust
Performance Optimization:
Monitor and improve store loading speeds
Ensure high availability during traffic spikes
Implement scalability measures for growth
When Hiring an IT Specialist, Look For These Skills:
Proficiency in IT infrastructure management
Deep understanding of Shopify’s architecture and API
Strong problem-solving and diagnostic abilities
Experience with cloud platforms and Shopify integrations
Knowledge of cybersecurity best practices
By leveraging a skilled Shopify IT Professional, you can ensure your store’s technical foundation is solid and scalable. Their expertise allows you to focus on business growth while they handle the complex technical aspects of running a high-performing e-commerce platform.
Planning to interview an IT Professional for your Shopify store? We’ve put together a hiring guide with interview questions, salary guide and mock Shopify project ideas. Get it here.
Where Can I Find Expert Shopify Developers?
Looking for top Shopify talent without breaking the bank? Odesa has you covered. Here’s what sets us apart:
We source the best Shopify experts from Ukraine and Eastern Europe. Our developers are fluent in English and bring years of experience to the table.
Our rigorous screening process means you only interview pre-vetted, high-caliber candidates. No time wasted on unqualified applicants.
The big advantage? Cost savings. Hire a Shopify pro with 5+ years of experience for about 60% less than a U.S.-based developer.
Bottom line: Odesa delivers top-notch Shopify expertise at a fraction of the cost. It’s smart outsourcing that doesn’t compromise on quality.
Let’s find your ideal candidate and unlock your Shopify store’s full potential together.
